Portfolio

Look to Juli Herren for clear, compelling B2B and B2C writing in a wide range of industries. Explore some of the assets that Juli Herren has created for global organizations.

Thought leadership

Long form journalism

  •  Cover story, WorthWhile magazine.  Financial services. Juli Herren was Editorial Creative Director for a glossy 32-page magazine for the high-net-worth investor clients of Raymond James Financial. This cover story is an award winner.

Print advertising

  •  Two-page spread for national publications. Financial services. This Addy Award winner was created to prompt prospective financial advisors to investigate Raymond James Financial. The ad was one of a series that ran in several national publications.

White papers and brochures

Electronic newsletters

  •  Article for CeridianVoice newsletter. B2C, HR Outsourcing. Juli Herren has provided contract services to Ceridian, a former employer, for many years. Audience: Vice Presidents and Directors of HR at mid-sized organizations in the U.S. and Canada. Clickthrough rate averages 12 percent, the highest of any content provider for this monthly publication.
  • Inside the Network newsletter. Printed Circuit Board Assembly. Proprietary content. Juli Herren holds a contract position as editor and writer for Jabil Circuit’s quarterly newsletter. The project involves interviewing subject matter experts from China, Brazil and Malaysia. The audience: Jabil’s most important client, Cisco Systems.
  •  IBM Cloud 360 newsletter. Technology. The audience for this monthly publication is application developers at IBM accounts in North American markets. The email newsletter maintained a 26 percent open rate and an eight percent clickthrough rate throughout the year 2011, attracting 1900 subscribers.

Viedo and Flash scripting with creative direction

  •  Raymond James AdvisorChoice interactive tool. Financial services. Juli Herren provided creative direction for this online tool that helps prospective financial advisors discover which employment option is best for them.
  •  Numara Footprints Overview video. Technology. Juli Herren wrote the script and provided creative direction for this demo. The audience: Decisionmakers at large enterprise and mid-market companies worldwide.

Email outreach

  • IBM email to banks and credit unions. Technology. The audience for this direct outreach was mid-market prospects in the financial services industry. Juli Herren was creative director and writer for this successful email campaign.