Look to Juli Herren for clear, compelling B2B and B2C writing in a wide range of industries. Explore some of the assets that Juli Herren has created for global organizations.
- Opinion column for national magazine. B2C Financial services. This award-winning piece carries a C-level byline. Audience: high-net-worth investor clients of Raymond James Financial.
- Opinion column for Consumer Goods Technology magazine. B2B Technology. This article, targeted for C-level leaders, carries the byline of the IBM director responsible for the consumer products industry.
Long form journalism
- Cover story, WorthWhile magazine. Financial services. Juli Herren was Editorial Creative Director for a glossy 32-page magazine for the high-net-worth investor clients of Raymond James Financial. This cover story is an award winner.
- Two-page spread for national publications. Financial services. This Addy Award winner was created to prompt prospective financial advisors to investigate Raymond James Financial. The ad was one of a series that ran in several national publications.
White papers and brochures
- IBM PureSystems brochure. Technology. Describes the product family of a new category of systems introduced by IBM in April 2012. Audience: CEOs, CFOs and CIOs worldwide. Translated into 23 languages.
- Eckerd College Center for Conflict Dynamics brochure. This brochure offers high-level information concerning for-profit services that are provided by an academic institution.
- IBM Business Process Management white paper. Technology. This paper is one of the most-downloaded from the IBM website. The audience is CEOs, CFOs and CIOs worldwide. Translated into 23 languages.
- Article for CeridianVoice newsletter. B2C, HR Outsourcing. Juli Herren has provided contract services to Ceridian, a former employer, for many years. Audience: Vice Presidents and Directors of HR at mid-sized organizations in the U.S. and Canada. Clickthrough rate averages 12 percent, the highest of any content provider for this monthly publication.
- Inside the Network newsletter. Printed Circuit Board Assembly. Proprietary content. Juli Herren holds a contract position as editor and writer for Jabil Circuit’s quarterly newsletter. The project involves interviewing subject matter experts from China, Brazil and Malaysia. The audience: Jabil’s most important client, Cisco Systems.
- IBM Cloud 360 newsletter. Technology. The audience for this monthly publication is application developers at IBM accounts in North American markets. The email newsletter maintained a 26 percent open rate and an eight percent clickthrough rate throughout the year 2011, attracting 1900 subscribers.
Viedo and Flash scripting with creative direction
- Raymond James AdvisorChoice interactive tool. Financial services. Juli Herren provided creative direction for this online tool that helps prospective financial advisors discover which employment option is best for them.
- Numara Footprints Overview video. Technology. Juli Herren wrote the script and provided creative direction for this demo. The audience: Decisionmakers at large enterprise and mid-market companies worldwide.
- IBM email to banks and credit unions. Technology. The audience for this direct outreach was mid-market prospects in the financial services industry. Juli Herren was creative director and writer for this successful email campaign.