Cognitive-ThumbnailB2B, Technology. IBM leads the industry in cognitive solutions. When the cognitive landing experience was updated, Juli Herren created this Lead Theme component to drive click-throughs to the new site. A wonderful image helps draw attention. The word “Revealed” was literally revealed from left to right next to the word “Cognitive” in the headline.


About Juli Herren

SENIOR DIGITAL EDITORIAL AND CONTENT STRATEGIST As a consultant through APC, Juli Herren is Senior Editorial, Digital and Content Strategist for IBM. She is editor of the home page.
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