Cognitive-ThumbnailB2B, Technology. IBM leads the industry in cognitive solutions. When the cognitive landing experience was updated, Juli Herren created this Lead Theme component to drive click-throughs to the new site. A wonderful image helps draw attention. The word “Revealed” was literally revealed from left to right next to the word “Cognitive” in the headline.


About Juli Herren

SENIOR DIGITAL STRATEGIST As a consultant through APC, Juli Herren is Senior Editorial, Digital and Content Strategist for IBM. Her award-winning creative career spans many industries.
%d bloggers like this: