Milliseconds-ThumbnailHero creative, IBM home page

B2B, Technology—When Cisco puts IBM technologies at the edge of the network, analysts and buyers take notice. This lead space for the home page of the domain resulted from smart art direction, 13 compelling words of copy and two CTAs, one of which led directly to a free trial of Watson IoT in the IBM Marketplace.


About Juli Herren

SENIOR DIGITAL EDITORIAL AND CONTENT STRATEGIST As a consultant through APC, Juli Herren is Senior Editorial, Digital and Content Strategist for IBM. She is editor of the home page.
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