You Lead It

You-Lead-IT-ThumbnailHero creative, IBM home page

B2B, Technology—How do you stop visitors in two seconds and compel action? Try a provocative headline coupled with a striking eight-second ambient video, shot from the perspective of an elevator passenger rocketing upward. This lead space resulted in a tenfold increase in clickthroughs from the home page of the corporate domain.

You Lead IT Oct 2015

About Juli Herren

SENIOR DIGITAL EDITORIAL AND CONTENT STRATEGIST As a consultant through APC, Juli Herren is Senior Editorial, Digital and Content Strategist for IBM. She is editor of the home page.
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