Juli Herren

Juli Herren

Meet a senior digital content strategist who is a creative innovator for IBM. Her opinions are her own. Juli Herren is an entrepreneur—literally—with an unabashed love for sales. A full-time consultant to IBM, she keeps the brand voice of IBM

Juli Herren

Juli Herren

Meet a senior digital content strategist who is a creative innovator for IBM. Her opinions are her own. Juli Herren is an entrepreneur—literally—with an unabashed love for sales. A full-time consultant to IBM, she keeps the brand voice of IBM

Cognitive-Thumbnail

Cognitive

B2B, Technology. IBM leads the industry in cognitive solutions. When the cognitive landing experience was updated, Juli Herren created this Lead Theme component to drive click-throughs to the new site. A wonderful image helps draw attention. The word “Revealed” was

Cognitive-Thumbnail

Cognitive

B2B, Technology. IBM leads the industry in cognitive solutions. When the cognitive landing experience was updated, Juli Herren created this Lead Theme component to drive click-throughs to the new site. A wonderful image helps draw attention. The word “Revealed” was

Brochure, product category launch

Brochure, product category launch

B2B, Technology – Operating under time pressure and with messaging in flux, Juli Herren met aggressive deadlines, communicating the value of a new category of IBM systems to CEOs, CFOs and CIOs at large enterprises worldwide. Translated into 23 languages.

Brochure, product category launch

Brochure, product category launch

B2B, Technology – Operating under time pressure and with messaging in flux, Juli Herren met aggressive deadlines, communicating the value of a new category of IBM systems to CEOs, CFOs and CIOs at large enterprises worldwide. Translated into 23 languages.

Milliseconds-Thumbnail

Milliseconds

Hero creative, IBM home page B2B, Technology—When Cisco puts IBM technologies at the edge of the network, analysts and buyers take notice. This lead space for the home page of the ibm.com domain resulted from smart art direction, 13 compelling

Milliseconds-Thumbnail

Milliseconds

Hero creative, IBM home page B2B, Technology—When Cisco puts IBM technologies at the edge of the network, analysts and buyers take notice. This lead space for the home page of the ibm.com domain resulted from smart art direction, 13 compelling

You-Lead-IT-Thumbnail

You Lead It

Hero creative, IBM home page B2B, Technology—How do you stop visitors in two seconds and compel action? Try a provocative headline coupled with a striking eight-second ambient video, shot from the perspective of an elevator passenger rocketing upward. This lead

You-Lead-IT-Thumbnail

You Lead It

Hero creative, IBM home page B2B, Technology—How do you stop visitors in two seconds and compel action? Try a provocative headline coupled with a striking eight-second ambient video, shot from the perspective of an elevator passenger rocketing upward. This lead

Composing Price Cover

Composing Price

Digital novel in snippets Women’s contemporary fiction. This multimedia digital novel is created to be experienced in snippets—short, contained increments of text, photographs, audio files and videos. The book can be read in three hours and is perfectly suited for

Composing Price Cover

Composing Price

Digital novel in snippets Women’s contemporary fiction. This multimedia digital novel is created to be experienced in snippets—short, contained increments of text, photographs, audio files and videos. The book can be read in three hours and is perfectly suited for